David read law at Kings College London and was called to the Bar (Barrister) as a Blackstone Exhibitor before joining the merchant bank Guinness, Mahon & Co.
He was one of the original shareholders of Satellite Television plc ('SATV'), renamed SKY following the (1983) sale to Rupert Murdoch's News Corporation. David continued running SKY and was responsible for establishing SKY's production company and for the first VPL and Pan-European PRS agreements, as well as the conception of Eurosport and the first ever World Music Video Awards. In late 1986 he left SKY to found Parallel Media Group ('PMG') in 1987.
In 1998 PMG formed a joint venture with NBC establishing CNBC Sports International Limited, broadcast in Europe and Asia. In 2004 PMG sold its shareholding to NBC.
David is a respected and major force in the global sports marketing industry having strong personal relationships with sporting federations, proven marketing skills and wide-ranging contacts.